what is Google Analytics And How it Works?

In this digital era of owning a website, it is very important to have the right kind of analysis tools. This is where you will need something known as Google Analytics. This popular digital analytics tool has a major role to play in making the right kind of decisions.There has been no looking back since it is being introduced as it is one of the most preferred platforms for all those who are looking for something professional, efficient and accurate.

What is Google Analytics Tool?

If you are looking for an effective tool for tracking blogs, websites, and social networks, there can be nothing better than Google Analytics. According to Wikipedia, it has a major role to play in providing grouped information about the web traffic that you get on the websites related to the behavior, audience, acquisition, conversions, etc. carried out on the website. It is gaining a lot of popularity as it provides much more data as well as metrics in comparison to some of the other tools out there. It works on the following elements:

  • Total number of visits one user has made to your website
  • Duration a user has spent on a Web Page
  • Traffic source- Web-Traffic coming from where
  • Visited pages- Most visited Web pages of your website

The major advantage of the Google Analytics Tool is its compatibility aspect. You can easily connect with other Google tools such as YouTube, AdWords, Blogger with Google Analytics.

How does Google Analytics work?

Data is collected by the free Google Analytics tool meticulously. It largely depends on a combination of browsers, cookie sand the JavaScript code for this purpose. So in a well-defined manner, it will keep a track of the activity of the user right from the moment they visit the website to the time of leaving it. The information is transformed into diverse reports with statistical data and graphs. The operation will largely depend on the collection of data, the creation of the report, and the processing.

Analytics analyses Users, Page View or Page Hit, Session (collection of page views or hit), and Segmentation. To interpret the which web pages get the most traffic and highest engagement you need the following information-

  1. Operating system: To interpret if the session was from a mobile device or a computer.
  2. Topography: State, country, city, metropolitan area.
  3. Traffic source: If the session was from –search, direct, e-mail, Facebook,Instagram, etc.
  4. Returning vs.New: Total number of sessions from returning visitors vs. new visitors.
  5. Frequency:When the last session took place and the number of sessions.
  6. Depth: The pages visited during the session.

How to Check Traffic Sources Using Google Analytics

Web traffic on the website is from different sources. Let’s take a quick look.

Organic Traffic:

The traffic coming from search engines such as Yahoo, Google, and Bing is called organic traffic. If this is high, then it means that the SEO efforts are working and the keywords are of optimum quality.

Referral Traffic

The Web-traffic that you get from some of the other sources like a link on another website is referral traffic. So if this number is high, then it can be rightly said that the website is well established.

Social Traffic

This Web traffic is from social media networks like Twitter, Facebook, LinkedIn, and Instagram. If you wish to interact with loyal followers, then you will have to focus on social media presence. This is very important for reaching out to a wider audience.

Paid Search

If you are already using Google AdWords and your ad is being clicked by someone from a search engine result, then this will be counted as a paid search traffic source. When you wish to ensure that the investment made in terms of content marketing is giving good results, then it becomes all the more important to pay attention to AdWords campaigns in Google Analytics.

Email Traffic

If the link lading to your website is being clicked by someone from an email marketing campaign (newsletter), then this will be known as email traffic.

Direct Web Traffic

This is related to all those people who are visiting your website through one of the following ways:

  • Typing the website’s URL from the web browser.
  • Clicking on a bookmark that is saved bookmarking and will lead right to your website.

Using Google Analytics for Viewing Traffic Sources:

It is a rather simple process to get a view of the traffic sources related to an exact page in your Google Analytics account.Follow the following steps-

  1. You can simply start by logging into your Google Analytics account.
  2. The next step would be to click on the Behavior tab and get to the Site Content. It is from here that you can decide to decide whether to have a look at the traffic sources related to the landing pages, website pages, or the exit pages.
  3. The next step is to click on the Secondary Dimension tab » Acquisition » Source/Medium.This step is crucial for having a look at the website’s landing pages, total with the source of your site’s traffic. This will guide you on how the visitors arrive at your website.

How to Use Segments to get a deep insight into the Traffic Stats?

For this, you need to start by creating a Segment in Google Analytics. With the help of this step, you will be able to View Traffic Sources. The Segment feature by Google can be put to use for tracking traffic stats related to a specific web page. This helps you in understanding which wen pages get highest traffic and highest engagement. It is important to pay attention to the fact that the Google Analytics Behavior report will be providing a collective view of all the traffic sources. Once you are done with creating a segment you can easily apply it to other reports accessed in Google Analytics.

The steps to follow to Use Segment for Traffic Analysis-

  1. Creation of new segment

For this go to the Acquisition and click on to the Overview tab. There you will see an Add Segment Tab click on that.

  • Configure the Segment

Name your segment such as Traffic sources so that Google will know you need data related to what.

  • Tracking the specific Segment

Go to the Condition on your left side of the page. You will see a drop down box under the Filters section click it and Select Ad Content. Then in the space provided enter the URL of the specific page you want to track. Then Save and Apply.

You can revisit the page and can add as many pages you want to track.


Google Analytics is a great tool for revealing the entire information related to engaging with the content of your website. It is a helpful and effective analytic tool that is added to your convenience. You will be getting complete information related to the top event interactions as well as top pages with the help of the behavior reports. This helps enhance the conversion rate in the long run.

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